Tag: tools
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Anchor Your Annual Marketing Budget in Reality
If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.
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Brand Guide vs. Brand Overview: What’s the Difference?
Have you ever wished you had an at-a-glance guide to know how to use your brand, what your colors are, or what logos you have available? Or has a vendor ever asked you for a brand guide? Read this overview to understand your options for creating just that.