Tag: resources
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Anchor Your Annual Marketing Budget in Reality
If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.
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How to Build an Annual Marketing Plan You’ll Actually Use
Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that’s predictable and scalable.
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Hard Truth: Your Ideal Client is Not “Everyone”
Just because you can serve everyone, doesn’t mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.
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Brand Guide vs. Brand Overview: What’s the Difference?
Have you ever wished you had an at-a-glance guide to know how to use your brand, what your colors are, or what logos you have available? Or has a vendor ever asked you for a brand guide? Read this overview to understand your options for creating just that.