Tag: marketing strategy
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Sporadic to Strategic: A Smarter Approach to Email Marketing
What would happen to your marketing if social media disappeared tomorrow? For many business owners, email marketing is either an afterthought or something they “should” be doing. The truth is, when used strategically, email can become one of your most reliable growth tools. Here’s how to shift from sporadic sends to a plan that actually…
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Anchor Your Annual Marketing Budget in Reality
If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.
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How to Build an Annual Marketing Plan You’ll Actually Use
Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that’s predictable and scalable.
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How do Clients Experience Your Brand?
Your clients and prospects interact with your brand – but are all of your touchpoints working for you?
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How to Create Impactful Social Media Graphics
Social media marketing is easy to do, and in most cases, free! Here are some tips to help you stand out in a sea of competition!
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The Importance of Feedback
The right feedback is the difference between something you’re proud of and excited to show off and something that is just “good enough.”
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Is Your Website Hurting Your Business?
How to look at your Website Through the Eyes of a Client Your website is one of the most important tools for your business; it can be the reason clients know your brand and keep coming back again and again, or it can be the reason your business never grows. It’s the one place online…
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Leveling Up A Business
My client knew she was ready to level up and grow her business, but not where to start. See how we solved that problem in this case study.
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Does Using Canva Make You a Graphic Designer?
Canva is a tool being used more and more each day. If you’ve mastered it, are you a graphic designer?
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Do You Really Need a Logo for Your Small Business?
If you’re struggling trying to decide if a logo is something you need for your small business, read this…