Category: Reference
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Why Your Brand Identity Is the Foundation for Getting Found Online
You didn’t start a business to blend in. But there is something that often gets overlooked in the hustle of running a small business: the way your brand looks, feels, and communicates determines whether the right people can actually find you. This is where identity and SEO overlap.
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Anchor Your Annual Marketing Budget in Reality
If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.
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PowerPoint Tips for Non-Designers
Whether you’re pitching to investors, presenting to clients, or training your team, a powerful slide presentation can be the difference between gaining traction or being overlooked. This blog gives you some essential pro-tips to make sure your next presentation shines.
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How Color in Marketing Can Influence Your Clients
Colors help you stand out, brand your product & make you memorable. Dive into some details about color & how it connects to your business!
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Communicate Like a Human!
Should you be super formal in all of your business communication, or is there room for a little personality?
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Do You Want an Executor or a Collaborator for Your Next Project?
Do you need someone to just do what you say, or do you need someone to bring new ideas to the table? Let’s explore the differences.
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A Business Owner’s Crash Course to Printed Materials
When it comes to printing, the needs vary for every business and scenario, and the available options are pretty endless. So, where do you start?
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Good Designers Don’t Gatekeep: Finding a Collaborative Design Partner
As a business owner, have you ever felt like hiring a graphic designer is like trying to crack a code? Find out why that is a huge red flag in this blog.
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Brand Guide vs. Brand Overview: What’s the Difference?
Have you ever wished you had an at-a-glance guide to know how to use your brand, what your colors are, or what logos you have available? Or has a vendor ever asked you for a brand guide? Read this overview to understand your options for creating just that.