Category: FAQs
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How to Know When to Choose to DIY or to Get Professional Marketing Help
Starting out in business, we all have a moment when we’re just trying to start. We know there is a tool out there that can help us do it ourselves (DIY). It feels like we should be able to do it all ourselves! At some point, it’s important as business owners to evaluate our situation:…
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Should You Use an AI Logo for Your Business?
Even though AI is everywhere, should it be used for everything? This post explores the ethical and legal concerns of AI artwork in marketing and branding, how I use AI in my business.
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What is Digital Marketing?
If you’ve ever seen ad with someone saying you can earn six figures in your sleep with digital marketing and wondered what that meant… this post is for you! Learn why digital marketing isn’t just a trend, and how strategy makes all the difference.
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How to Build an Annual Marketing Plan You’ll Actually Use
Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that’s predictable and scalable.
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How to Choose a Business Name that Sticks
When you start a business, one of your first tasks is figuring out what to call it. That process can be tricky, but this blog will help make it easier.
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Hard Truth: Your Ideal Client is Not “Everyone”
Just because you can serve everyone, doesn’t mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.
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Do You Want an Executor or a Collaborator for Your Next Project?
Do you need someone to just do what you say, or do you need someone to bring new ideas to the table? Let’s explore the differences.
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Booklets & Brochures: What’s the Difference?
Getting your business in front of the right people is crucial. If you’re considering leveraging a booklet or brochure as a leave-behind asset, read this first.
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A Business Owner’s Crash Course to Printed Materials
When it comes to printing, the needs vary for every business and scenario, and the available options are pretty endless. So, where do you start?
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Good Designers Don’t Gatekeep: Finding a Collaborative Design Partner
As a business owner, have you ever felt like hiring a graphic designer is like trying to crack a code? Find out why that is a huge red flag in this blog.