Category: Branding
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3 Reasons Why You Should be Templatizing Your Business
As a business owner, your greatest asset is TIME. Creating templates is one of my favorite time-saving hacks, and here’s why…
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What Are the Best Ways to Market Your Small Business on a Budget? Nine Key Tasks to Get You Started
Small business owners need ways to maximize their marketing budgets. Here are nine ways to get started.
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What to Wear for Your Next Corporate Photoshoot
Business owners should absolutely invest in amazing brand photography of them, their team, and their space. But, what everyone is wearing can affect how much they love the final result.
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Why Color is the Least Important Part of a Logo Design
Logos need to be versatile, and in order to be versatile, there need to be options available. Designing without color first is the easiest way to make sure that color doesn’t influence opinions.
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Do you need a site rebuild, or just a refresh?
A business’s website is the primary place where someone can find everything they need to know, and sometimes, it just needs a refresh. Here’s a case study.
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Brand Guide vs. Brand Overview: What’s the Difference?
Have you ever wished you had an at-a-glance guide to know how to use your brand, what your colors are, or what logos you have available? Or has a vendor ever asked you for a brand guide? Read this overview to understand your options for creating just that.