Category: Branding
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Should You Use an AI Logo for Your Business?
Even though AI is everywhere, should it be used for everything? This post explores the ethical and legal concerns of AI artwork in marketing and branding, how I use AI in my business.
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Why Your Brand Identity Is the Foundation for Getting Found Online
You didn’t start a business to blend in. But there is something that often gets overlooked in the hustle of running a small business: the way your brand looks, feels, and communicates determines whether the right people can actually find you. This is where identity and SEO overlap.
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How to Choose a Business Name that Sticks
When you start a business, one of your first tasks is figuring out what to call it. That process can be tricky, but this blog will help make it easier.
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Hard Truth: Your Ideal Client is Not “Everyone”
Just because you can serve everyone, doesn’t mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.
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How do Clients Experience Your Brand?
Your clients and prospects interact with your brand – but are all of your touchpoints working for you?
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Do You Really Need a Logo for Your Small Business?
If you’re struggling trying to decide if a logo is something you need for your small business, read this…
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How Color in Marketing Can Influence Your Clients
Colors help you stand out, brand your product & make you memorable. Dive into some details about color & how it connects to your business!
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Cohesive Branding is the Goal: A Case Study
This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.
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Bringing a Brand to Life: A Case Study
This client was starting from the ground up when it came to his marketing and branding, and I’m excited to share our collaboration!
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3 Reasons Why You Should be Templatizing Your Business
As a business owner, your greatest asset is TIME. Creating templates is one of my favorite time-saving hacks, and here’s why…