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Should You Use an AI Logo for Your Business?
Even though AI is everywhere, should it be used for everything? This post explores the ethical and legal concerns of AI artwork in marketing and branding, how I use AI in my business.
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Why Your Brand Identity Is the Foundation for Getting Found Online
You didn’t start a business to blend in. But there is something that often gets overlooked in the hustle of running a small business: the way your brand looks, feels, and communicates determines whether the right people can actually find you. This is where identity and SEO overlap.
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Sporadic to Strategic: A Smarter Approach to Email Marketing
What would happen to your marketing if social media disappeared tomorrow? For many business owners, email marketing is either an afterthought or something they “should” be doing. The truth is, when used strategically, email can become one of your most reliable growth tools. Here’s how to shift from sporadic sends to a plan that actually…
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What is Digital Marketing?
If you’ve ever seen ad with someone saying you can earn six figures in your sleep with digital marketing and wondered what that meant… this post is for you! Learn why digital marketing isn’t just a trend, and how strategy makes all the difference.
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Anchor Your Annual Marketing Budget in Reality
If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.
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How to Build an Annual Marketing Plan You’ll Actually Use
Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that’s predictable and scalable.
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How to Choose a Business Name that Sticks
When you start a business, one of your first tasks is figuring out what to call it. That process can be tricky, but this blog will help make it easier.
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PowerPoint Tips for Non-Designers
Whether you’re pitching to investors, presenting to clients, or training your team, a powerful slide presentation can be the difference between gaining traction or being overlooked. This blog gives you some essential pro-tips to make sure your next presentation shines.
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Hard Truth: Your Ideal Client is Not “Everyone”
Just because you can serve everyone, doesn’t mean you should. Consider creating an Ideal Client Profile and make strategic decisions that bring you closer to the people you enjoy and want to work with more.
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How do Clients Experience Your Brand?
Your clients and prospects interact with your brand – but are all of your touchpoints working for you?
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