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Should You Use an AI Logo for Your Business?
Even though AI is everywhere, should it be used for everything? This post explores the ethical and legal concerns of AI artwork in marketing and branding, how I use AI in my business.
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Anchor Your Annual Marketing Budget in Reality
If your marketing budget feels more reactive than intentional, you’re not alone. In this post, you’ll learn a four-step approach to building a marketing budget that supports your service-based business—plus a free, easy-to-use download to help you decide on must-haves versus nice-to-haves.
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How to Build an Annual Marketing Plan You’ll Actually Use
Effective marketing is strategic, intentional, and aligned, and it should be tailored to your business, goals, and audience. My TIDE Framework will help you write a marketing plan that navigates the ebbs and flows of business in a way that’s predictable and scalable.
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How to Choose a Business Name that Sticks
When you start a business, one of your first tasks is figuring out what to call it. That process can be tricky, but this blog will help make it easier.
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Communicate Like a Human!
Should you be super formal in all of your business communication, or is there room for a little personality?
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Cohesive Branding is the Goal: A Case Study
This client came to me with a goal of matching her professionalism with her visual identity. This is an overview of our collaboration.
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Do You Want an Executor or a Collaborator for Your Next Project?
Do you need someone to just do what you say, or do you need someone to bring new ideas to the table? Let’s explore the differences.
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Bringing a Brand to Life: A Case Study
This client was starting from the ground up when it came to his marketing and branding, and I’m excited to share our collaboration!
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Booklets & Brochures: What’s the Difference?
Getting your business in front of the right people is crucial. If you’re considering leveraging a booklet or brochure as a leave-behind asset, read this first.
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A Business Owner’s Crash Course to Printed Materials
When it comes to printing, the needs vary for every business and scenario, and the available options are pretty endless. So, where do you start?
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